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Brand Tracking For Medium-Sized Companies


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Angeley Mullins


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Are you tracking your brand performance yet? Latana’s Chief Marketing and Growth Officer, Angeley Mullins, tells Diane Helbig of Accelerate Your Business Growth why brand tracking is important for medium-sized companies and how they can start tracking key KPIs, audience segmentations, and the competition.

In the marketing universe, we usually have these two extremes. On the one hand, we have this whole concept of data-driven marketing, performance marketing. On the other hand, we have social listening and share of voice. What's in the middle is the concept of brand and what my brand is worth. It is an age-old question and we are answering it.

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