Tactical Brand Marketing and Brand Tracking
Featuring
Angeley Mullins
CMO & CGO
How is your brand planning to grow in an increasingly competitive market? Latana’s Chief Marketing and Growth Officer, Angeley Mullins, speaks with Shabahat Ali of the Rumours podcast about tactical brand marketing and the benefits of brand tracking. The pair also discuss D2C marketing.
Nowadays, really connecting with the emotional state of the consumer, especially over the course of the pandemic when mental health became a top priority, is extremely important. Telling real stories about real-life issues can really drive brands forward.
More Brand Tracking Content
The Ultimate Guide to Podcast Advertising
Get your free copy of The Ultimate Guide to Podcast Advertising to discover how you can tap into the power of podcasting to enhance your brand awareness and win over new customers
The Ultimate Guide to Brand Tracking
A fresh look at brand tracking fundamentals for high-growth businesses. Find out everything you need to know about brand tracking here.
Brand Performance Insights: Netflix
Netflix is losing subscribers after years of growth. With more competition than ever, how does its brand shape up against the competition? Find out in our Brand Bite.