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Tactical Brand Marketing and Brand Tracking


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Angeley Mullins


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How is your brand planning to grow in an increasingly competitive market? Latana’s Chief Marketing and Growth Officer, Angeley Mullins, speaks with Shabahat Ali of the Rumours podcast about tactical brand marketing and the benefits of brand tracking. The pair also discuss D2C marketing.

Nowadays, really connecting with the emotional state of the consumer, especially over the course of the pandemic when mental health became a top priority, is extremely important. Telling real stories about real-life issues can really drive brands forward.

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