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The Future of Consumer Data


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Angeley Mullins


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Data security is huge right now, and will continue to be. How will this affect your brand’s marketing strategy. Latana’s Chief Marketing and Growth Officer, Angeley Mullins, joined Jon Tromans of Not Another Marketing Podcast to discuss what brand tracking is and how it works, competitor brand tracking, and how brand tracking can work with the new data privacy laws.

If companies want to grow into larger businesses, they need to understand things like their brand awareness, have reliable data to enter new markets, and sometimes, to even do complete rebrands.

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