Tracking and Optimizing Target Audiences
The right targeting for your company size and brand lifecycle stage can make the world of difference to your company growth. Latana’s Research Lead, Stephanie Clapham, joined the Marketing Analytics Show to discuss how to define the optimal audience size for your brand, and how to measure the effectiveness of different audiences.
Finding the right target audience is specific to each brand. Marketers must take into account brand size, the life cycle of their brand, and also their product category. These will all impact which audience you should set up brand tracking for.
More Target Audience Content
The Ultimate Guide to Target Audiences
Everything you need to know about finding and nurturing your target audience! Fill in the form to get your FREE copy of The Ultimate Guide to Target Audiences.
MRP: Uncovering Insights in Niche Audiences
Learn how advanced brand tracking differentiates itself from other brand tracking solutions by enabling users to detect differences in brand KPIs for niche target audiences, even when the sample size is limited.
Level Up : Refining Your Target Audience
Everything you need to know about upping your game when it comes to refining your target audiences and improving performance.