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Tracking and Optimizing 
 Target Audiences


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Stephanie Clapham

Research Lead

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The right targeting for your company size and brand lifecycle stage can make the world of difference to your company growth. Latana’s Research Lead, Stephanie Clapham, joined the Marketing Analytics Show to discuss how to define the optimal audience size for your brand, and how to measure the effectiveness of different audiences.

Finding the right target audience is specific to each brand. Marketers must take into account brand size, the life cycle of their brand, and also their product category. These will all impact which audience you should set up brand tracking for.

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