For companies who want to monitor evolving consumer insights

Product Overview

See how your brand is performing in key audiences, markets, and metrics.

For companies who want to measure campaign effect on brand health

Sustainability Tracker

Upgrade your brand tracker to unlock even more sustainability insights.

For companies who want to understand general brand performance

The Ultimate Guide To Rebranding

Learn how to prepare a rebrand strategy, how to create a new brand identity, and the best way to share it with the world. Fill the form to get your FREE copy of the Ultimate Guide to Rebranding.

Measure Brand Awareness

Map brand perception globally and increase your brand’s awareness.

Audience Segmentation

Build your dream target audience segments with our Audience Segment Builder.

Designing a mobile-first respondent experience to increase reach and frequency in over 100 countries.

Bayesian machine learning to provide more reliable results than quota sampling.

Data Confidence

Our algorithm detects which respondents are providing high-quality answers to our surveys.

Mobile-Optimized Surveys

Learn how we create a smooth mobile user experience for survey respondents that ensures valid and reliable results.

The Ultimate Guide to Brand Tracking

A fresh look at brand tracking fundamentals for high-growth businesses. Find out everything you need to know about brand tracking here.

Get the latest information and insights into the world of brand

Access up-to-date research and reports on the hottest areas of brand

Customer Stories

Hear from the companies that use Latana Brand Tracking to grow legendary brands

Receive more technical, in-depth descriptions of how advanced brand tracking works

Get access to the assets that will help you beat the competition

Brand Bites Series

Insights into brand performance using Latana's brand tracking data

Sustainability Perception Index 2020

The Sustainability Perception Index is the world’s largest study on sustainable insights and brands. Discover the winning brands and insights into what consumers want from companies today.

Whitepapers

Get more technical, in-depth descriptions into how our advanced brand tracking software works.

Whitepapers

Featured Whitepaper

MRP vs. Traditional Quota Sampling Brand Tracking

Learn how advanced brand tracking prevails due to its ability to distinguish real-world changes and provide accurate results with a very low margin of error.

More Whitepapers

Learn more about advanced brand tracking.

How Mobile Optimized Surveys Bring Better Brand Tracking Insights

Learn why designing surveys for mobile is a vastly different exercise to that of traditional web-based versions and requires a fundamental rethink of the user experience to ensure results are valid and reliable.