Whitepapers

Get more technical, in-depth descriptions into how our advanced brand tracking software works.

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MRP vs. Traditional Quota Sampling Brand Tracking

Learn how advanced brand tracking prevails due to its ability to distinguish real-world changes and provide accurate results with a very low margin of error.

More Whitepapers

Learn more about advanced brand tracking.

Brand Tracking That Learns Over Time

Learn how MRP allows brand tracking tool Latana to detect differences in brand KPIs for niche target audiences, even when the sample size is limited.

How Mobile Optimized Survey Designs Can Improve Research Data Quality

Download our whitepaper to learn more about effective survey design techniques for brand tracking research. We share results from multiple experiments about how a mobile-optimized user experience can improve data quality and accuracy when conducting quantitative brand research at scale.

MRP: Uncovering Insights in Niche Audiences

Learn how advanced brand tracking differentiates itself from other brand tracking solutions by enabling users to detect differences in brand KPIs for niche target audiences, even when the sample size is limited.