Brand Whitepapers
Get more technical, in-depth descriptions into how our advanced brand tracking software works.
More Whitepapers
Learn more about advanced brand tracking.
MRP: Uncovering Insights in Niche Audiences
Learn how advanced brand tracking differentiates itself from other brand tracking solutions by enabling users to detect differences in brand KPIs for niche target audiences, even when the sample size is limited.
How Mobile Optimized Survey Designs Can Improve Research Data Quality
Download our whitepaper to learn more about effective survey design techniques for brand tracking research. We share results from multiple experiments about how a mobile-optimized user experience can improve data quality and accuracy when conducting quantitative brand research at scale.
Brand Tracking That Learns Over Time
Learn how MRP allows brand tracking tool Latana to detect differences in brand KPIs for niche target audiences, even when the sample size is limited.