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How Mobile Optimized Surveys Bring Better Brand Tracking Insights

Learn why designing surveys for mobile is a vastly different exercise to that of traditional web-based versions and requires a fundamental rethink of the user experience to ensure results are valid and reliable.

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survey design techniques for improving data quality via improved respondent experience

A/B test results of multiple-select grids vs. simplified questions research experiment

results of an experiment on how directional questions combined with Likert scales can reduce ambiguity

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