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The Ultimate Guide To Rebranding
Learn how to prepare a rebrand strategy, how to create a new brand identity, and the best way to share it with the world. Fill the form to get your FREE copy of the Ultimate Guide to Rebranding.
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Sustainability Perception Index 2020
The Sustainability Perception Index is the world’s largest study on sustainable insights and brands. Discover the winning brands and insights into what consumers want from companies today.
Measure Brand Awareness
Map brand perception globally and increase your brand’s awareness.
Audience Segmentation
Build your dream target audience segments with our Audience Segment Builder.
Data Reach
Designing a mobile-first respondent experience to increase reach and frequency in over 100 countries.
MRP
Bayesian machine learning to provide more reliable results than quota sampling.
Data Confidence
Our algorithm detects which respondents are providing high-quality answers to our surveys.
Mobile-Optimized Surveys
Learn how we create a smooth mobile user experience for survey respondents that ensures valid and reliable results.
The Ultimate Guide to Brand Tracking
A fresh look at brand tracking fundamentals for high-growth businesses. Find out everything you need to know about brand tracking here.

Measure Brand Awareness with Advanced Brand Tracking

Reliably measure your marketing campaigns and use the insights to increase brand awareness over time

Advanced Brand Tracking Bringing Reliable Insights

Intuitive Dashboard

An easy-to-use and customizable dashboard where you can explore brand data and build audiences.

Machine-Learning Algorithm

Make decisions based on data improved by an algorithm that uses audience characteristics to ensure quality and accuracy.

Audience Segmentation

Monitor how target audiences are performing, discover new audiences, and segment data with a high degree of confidence.

Everything You Need to Know About Brand Awareness

Download our Ultimate Guide to Brand Awareness to learn how to effectively measure brand awareness

Be The Brand Your Target Audience Sees

Measure Brand Awareness

See How Your Campaigns Increase Brand Awareness

Track specific campaigns overtime to prove campaign impact. Add competitor tracking, to monitor the performance of competing brands.

Measure Brand Awareness

Segment Your Target Audience and Measure Impact on Subgroups

No longer waste money on underperforming marketing campaigns. Discover which audience segmentations are performing best and steer your brand strategy toward developing them.

Measure Brand Awareness

Discover How Brand Awareness Campaigns Affect Entire Markets

Expand your brand strategy by pinpointing new areas for growth. Within the data, it is easy to immediately identify new audiences positively impacted by your campaigns and to what extent.

Customer Stories

Latana's brand tracker allows us to prove the value of brand advertising and gives us an understanding of the maturity of our brand across markets

Ruth Chadwick, Brand Strategist, Headspace

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the right one

Learn how you can use Latana to improve your brand marketing and grow faster.

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