Advanced Brand Tracking Bringing Reliable Insights
Intuitive Dashboard
An easy-to-use and customizable dashboard where you can explore brand data and build audiences.
Machine-Learning Algorithm
Make decisions based on data improved by an algorithm that uses audience characteristics to ensure quality and accuracy.
Audience Segmentation
Monitor how target audiences are performing, discover new audiences, and segment data with a high degree of confidence.
Be The Brand Your Target Audience Sees
Measure Brand Awareness
See How Your Campaigns Increase Brand Awareness
Track specific campaigns overtime to prove campaign impact. Add competitor tracking, to monitor the performance of competing brands.
Measure Brand Awareness
Segment Your Target Audience and Measure Impact on Subgroups
No longer waste money on underperforming marketing campaigns. Discover which audience segmentations are performing best and steer your brand strategy toward developing them.
Customer Stories
Customer Stories"Latana's brand tracker allows us to prove the value of brand advertising and gives us an understanding of the maturity of our brand across markets"
Ruth Chadwick, Brand Strategist, Headspace
