Measuring brand performance accurately is difficult. We’ve re-invented data collection to provide industry-leading insights.
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We run surveys with short and intuitive questions that are optimized for a mobile experience
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All questions are extensively tested to reduce biases including agreement, order, cognitive overload, uncertainty, social-desirability and many other types
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The question format is highly standardized to ensure consistent quality across markets and industries
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We use the global ad-tech infrastructure to access a sampling frame of over 3 billion people everyday, which gives us unprecedented reach and representation
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To increase response quality, we do not incentivize people to answer surveys
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Our machine learning algorithm is trained to detect unreliable click behavior to weed out inaccurate responses
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It also automatically identifies and cleans out answers that are likely to be biased
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For every brand, we feed millions of data points into probabilistic models to get reliable estimates even for small segments
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We use multilevel regression and poststratification to hold sample composition stable and correct for non-response bias
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We use extensive demographic and other profile data to convert brand performance data into absolute population numbers
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Our trend-line model enables you to reliably track even small changes in key performance metrics
Learn how you can use Latana to improve your brand marketing and grow faster.
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