Start tracking your brand

Speak to our team to learn more about how Latana can help you meet your brand goals. We’ll discuss your current brand marketing strategy and how we can support you with the insights you need.
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Struggling to find a cost-effective brand tracking solution?

Brand tracking can be costly and time-consuming. Latana changes the game with flexible, modular pricing plans, ensuring that you get valuable insights without overspending.

Choose the right plan for your brand

Whether you're looking for high-level insights or advanced tracking, Latana's Essential, Pro, and Custom plans provide flexibility, accurate data, and full control over your tracking needs.

Essential

Ideal for smaller brands or those entering new markets, seeking basic brand awareness tracking.
Starting at
€7,900
per market and year and includes:
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Awareness tracking for 4 brands across 2 custom segments or audiences, available in over 150 markets worldwide
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Monthly updates, drawing on up to 25k interviews per brand, year and market
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Full access to an intuitive dashboard with easy and flexible data export options and unlimited user access - no seat limits
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Segmentation into niche audiences with clear visibility of margins of error to help you interpret trends or data movements with confidence
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Dedicated client service support for a seamless experience
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Flexible option to add extra research modules, brands, or segmentations at an additional cost
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Pro

Designed for established brands aiming for deeper insights into consumer perception and performance metrics.
Starting at
€18,900
per market and year and includes:
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Awareness tracking for 6 brands across 3 custom segments or audiences, available in over 150 markets worldwide
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Highly granular monthly updates with deep segmentation options, drawing on up to 50k interviews per brand, year and market
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Added funnel metrics for tracking brand consideration and perception, with conversions into real population numbers
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Advanced analytical tools including trend-line models and KPI predictions
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Personalised support from a dedicated research team
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Flexible option to add extra research modules, brands, or segmentations at an additional cost
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Custom

Best for category leaders requiring comprehensive, tailored brand tracking solutions.
Custom setups are priced
Upon request
and provide the option to:
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Track up to 50 brands with up to 10 custom audience segments
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Available for 150+ countries and territories, along with all major cities, regions and marketing areas
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Up to 100.000 interviews per market and year
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Flexible addition of KPIs from purchase drivers to brand associations, market sizing, brand preference, source of awareness, brand purchase
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Dedicated research and data science support
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Frequently asked questions

Can I have different plans in different markets?

Yes! You can track multiple markets using different plan types, ensuring you get the right insights for each region.

Which brand KPls can I track?

Our standard KPIs are brand awareness, brand consideration, brand perception, brand preference, brand understanding, purchase drivers (category level), brand associations, brand image, source of awareness, and brand purchase. If you have any special requests, please let us know.

What are the contract lengths?

Our contracts start at 12 months, with options for preferential rates for multi-year or multi-market agreements.

Can I add additional KPI / bolt-on modules midway through a package?

Yes, you can flexibly add additional KPls, brands, segments and modules anytime during your contract

Can I have trial access without committing to a year first?

Absolutely! We offer a low-cost, no-commitment trial so you can experience the value Latana delivers firsthand.

What is the per-market price?

Prices can depend on market complexity, audience incidence rates and the sizes of the brands in question. Contact our team for a precise quote to meet your tailored needs.

Get in touch

Discover how Latana's advanced data collection and data processing techniques can elevate your brand strategy.

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