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Reliable brand tracking

Latana for Strategists

Get reliable and meaningful insights to drive your brand strategy.

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Trusted by leading brands
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Reliable data

Get the most accurate data possible

We’re the pioneers of margin-of-error-based sampling and ready to do hundreds of thousands of interviews for you - if that’s what's required to give you the level of certainty that you need.

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Population numbers

Create meaning through real population estimates

The Latana platform automatically converts all data into real population numbers to make it as easy as possible for you to link brand metrics to actual sales and marketing data.

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Growth opportunities

Drive growth through in-depth analyses

Dive deep into market potential, identify promising audiences, spot growth opportunities and allocate resources efficiently through readily available research modules.

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See what our clients are saying about Latana
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“Latana’s advanced sampling methodology delivered precise, unbiased insights, allowing us to replace assumptions with reliable, up-to-date brand performance data. Their approach ensured accurate audience representation and meaningful results we could trust for strategic decision-making.”
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Inga Bohn
Head of Brand & Customer Centricity
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“Latana has enabled us to scale our brand tracking capabilities with automated, reliable data collection and a cost-effective methodology. Its flexible, modular approach has allowed us to align our budget with our business priorities, ensuring our investment is focused on delivering the most relevant and valuable data.”
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Hasan Parvez
Head of Research at Bloom & Wild

Ready to elevate your brand tracking?

Request a demo today.

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