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Speak to our team to learn more about how Latana can help you meet your brand goals. We’ll discuss your current brand marketing strategy and how we can support you with the insights you need.
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Next-generation data collection

Real-time, ad-based sampling delivers unprecedented quality, reach and precision.

Mobile phone displaying a survey on a world map, representing global data collection methods used for brand insights and research
Trusted by leading brands
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How does Latana collect data?

Casual respondents
Non-incentivized microsurveys in interactive ads.
Smart question attribution
Precise results for niche audiences.
Global reach
Access to >50 billion ad-impressions per day.
100,000 interviews
Completed per brand and year.

Interactive ads

Get honest answers through non-incentivized surveys

We have developed a technology that enables us to display questions in interactive ads that people can answer on the fly - without needing to share contact details, download an app, or register in a research panel. This gives you instant access to billions of mobile users, generating honest responses without straightlining, survey fraud, or overclaim.

Mobile phone showing multiple survey screens, illustrating data collectio

Intelligent question attribution

Granular results even for sub-brands and niche audiences

Our platform understands in real-time which questions have received sufficient answers, and which ones haven’t and require a boost. This way, you will always get high precision results with low margins of errors, even for funnel metrics of small brands and niche audiences.

Global reach

One-stop access to any market around the world

We’re able to bid on over 50 billion ad-impressions that reach over 3 billion people per day. This gives you instant, seamless access to any geography, including cities and regions, without ever running into sample shortages.

Map showing different locations for data collection
Image showing fieldwork distribution for data collection methds

Continuous data collection

Up to 100,000 interviews per brand and year

Latana sampling is an order of magnitude larger than regular tracking setups, giving you always on and always up to date insights on how people perceive your brand, with unprecedented abilities to slice and dice the data.

How does Latana's data collection compare to competitors?

Compare features

Competitors

Latana

Sampling frame
People who want to become part of a research panel
Anyone who uses a smartphone
Sample size
1,000 to 12,000 per year and brand
Up to 100,000 per year and brand
Incentivization
Cash payments, gift cards, sweepstakes / raffle
None
Fraudulent responses
Up to 40%
0%
Geographic reach
Top 50 markets
200+ countries and territories, cities with population of >200k

Experience the power of precise insights

Discover how Latana's advanced data collection and analysis techniques can elevate your brand strategy. From comprehensive surveys to sophisticated algorithms, our platform provides the clarity you need to make confident, data-driven decisions.

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