Real-time, ad-based sampling delivers unprecedented quality, reach and precision.
We have developed a technology that enables us to display questions in interactive ads that people can answer on the fly - without needing to share contact details, download an app, or register in a research panel. This gives you instant access to billions of mobile users, generating honest responses without straightlining, survey fraud, or overclaim.
Our platform understands in real-time which questions have received sufficient answers, and which ones haven’t and require a boost. This way, you will always get high precision results with low margins of errors, even for funnel metrics of small brands and niche audiences.
We’re able to bid on over 50 billion ad-impressions that reach over 3 billion people per day. This gives you instant, seamless access to any geography, including cities and regions, without ever running into sample shortages.
Latana sampling is an order of magnitude larger than regular tracking setups, giving you always on and always up to date insights on how people perceive your brand, with unprecedented abilities to slice and dice the data.
Discover how Latana's advanced data collection and analysis techniques can elevate your brand strategy. From comprehensive surveys to sophisticated algorithms, our platform provides the clarity you need to make confident, data-driven decisions.
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