The Value of Advanced Brand Tracking
Our machine learning technology accurately tracks your brand and provides deep audience segmentation.
Find new target audiences
Segment data to find new target audiences that will be key to growing your brand
Learn from the competition
Improve your marketing strategy by understanding what drives the competition
Create winning marketing campaigns
Determine what works best for your target audience and accelerate the best campaigns
Hundreds of Key Insights, One Great Dashboard
By tracking customized brand KPIs using machine learning, you are accessing key insights into brand performance that will give you the fuel to help your brand grow
Gather insights on competitor brands to see how you stack up against the competition - and how you can overtake them.
With access to reliable data, you can easily monitor brand performance across your key audiences/markets/KPIs and understand where you come out on top.
Monitoring campaign performance over time will help you understand what works and alleviate the risk of running unsuccessful ads.
Sustainibility Perception Report
Sustainability Insights That Can Elevate Your Brand
Discover insights into some of the most sustainable brands and practices covering the widest segments of brands and countries.
"Latana's brand tracker allows us to prove the value of brand advertising and gives us an understanding of the maturity of our brand across markets"
Ruth Chadwick, Brand Strategist, Headspace