The #1 solution to track your brand performance

Latana is an advanced brand tracking tool that provides brands with the consumer insights they need to take on the competition and dominate their industry.

Trusted by some of the world's most innovative brands

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Your Audience


How do you get inside the heads of millions of consumers across the globe? You use brand tracking.

For many years, brand managers have struggled to accurately track their brand activity, using gut feeling alone to decide how well a brand campaign resonates with consumers. And with ever-increasing importance placed on data-driven marketing decisions, it can be all too easy to fall behind.

But that doesn’t have to be the case. Latana presents a realistic solution to improving performance and creating a long-lasting, successful relationship with your target audience.

Everything You Need To Understand 
Your Brand Performance

Do you want to know more about your brand’s overall value and performance, without the expense of a large tracking study? Both Latana’s industry insights and custom brand tracking options give you the best overview of how your brand performs within your industry.

Reach the people that matter: your target audience.

Innovative marketing is driven by brand tracking data that shows what consumers respond well to. Use brand tracking to discover what your target audience thinks of your brand and your industry. Learn what they want, make it happen, and never waste money on an unsuccessful brand marketing campaign again.

Break through the noise and outperform the competition.

Simply being aware of your competition isn’t enough to get ahead of them. You need brand tracking to analyze what they’re doing, how they’re doing it, and then figure out how you can make your brand stand out against them.

Create a brand that is relevant.

Brand marketing campaigns are designed to reinforce a brand’s identity. Yet, it’s difficult to know whether this translates to a positive perception of your brand. Reliably measure your marketing campaigns and use the insights to increase brand awareness over time.

Brand Performance... Simplified

Industry Insights

The amount of data from multiple marketing tools has left CMOs, CEOs, & CFOs, in the position of data paralysis. Latana provides actionable data that helps companies make better marketing decisions.

Intuitive Dashboard

Latana gives you the key context behind your your data. Our intuitive dashboard, easy audience segmentation, and reliable methodology that ensures high-impact decisions based on consumer insights you can trust.

Data Quality

Knowing that your insights are accurate is one of the most important things that will make them actionable and convincing across your organisation. Latana does all the hard work to ensure the highest levels of data quality so you don’t have to.

Smarter Tools. Better Marketing Decisions.

Decide where your brand needs help and see what Latana can do for you.


Understand how different audiences perceive your brand.

Understand how different audiences perceive your brand.

Track what percentage of your target audience is aware of your brand.

Analyse what the competition is doing.

See how you stack against competitors, industry averages, and top performers.

Case Studies

See how industry leaders are using Latana to improve brand performance.

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Blinkist improved the performance of their TV campaigns and brand awareness

N26 Hero

How N26 reached a new niche audience and grew their market share

Hero Headspace

Headspace replicated successful brand campaigns to accelerate growth

Insights Into The World’s Leading Brands

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dating apps

Brand Bite: Bumble

Download to learn more about the brand performance of Bumble and discover which audiences are this feminist dating app's biggest supporters in 2022.

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Brand Bite: Netflix

Netflix is losing subscribers after years of growth. With more competition than ever, how does its brand shape up against the competition? Find out in our Brand Bite.

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Brand Bite: The North Face

Download to learn more about The North Face's brand performance and discover which audiences are most engaged with this giant of both outdoor and street wear.

Brand Bites: Glossier

Brand Bite: Glossier

Check out the performance of Glossier's brand funnel for insights that will be key to brand growth in the coming months.

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Brand Bite: Schweppes

Enjoy insights into Schweppes' brand performance and how the long-standing, global brand fares against its main competition in Germany.

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health & wellness

Brand Bite: Goop

Explore the data behind Goop’s brand performance and find out how effective the marketing is of this popular lifestyle & wellness brand.

Brand Bites Sephora

Brand Bite: Sephora

Learn more about the brand performance of this multinational retailer.

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Brand Bite: Lush

Take a deeper look into Lush's brand performance to discover which audiences are driving sales for this environmentally-friendly brand in 2021.

Blue Latana and Calm logos on a blue background

Brand Bite: Calm

Take a deep dive into Calm's brand performance to discover which audiences are driving this mediation and mindfulness app's impressive success.

Brand Battles Apparel Thumbnail SEO

Brand Battles: Apparel

Get free access to our Brand Battle series and find out how 8 diverse apparel and fashion brands perform against each other and which one comes out on top.

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Brand Bite: Bloom & Wild

We used our brand tracking platform to analyze the audiences of Bloom & Wild. We found that sometimes you need to venture into unexpected fields to better connect ideal audience segments.

Brand Bites TheHonestCompany Thumbnail SEO

Brand Bite: The Honest Company

Get in-depth insights into the performance of lifestyle brand The Honest Company and find out which consumers it is successfully connecting with.

Grow Your Expertise With Our Brand Resources


Whether you’re looking for new target audiences, learning how to optimize your marketing strategy, or accelerating the best campaigns, we’ll walk you through every step

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Whether you’re looking for new target audiences, learning how to optimize your marketing strategy, or accelerating the best campaigns, we’ll walk you through every step

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Access up-to-date research and reports on the hottest areas of brand.

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Receive more technical, in-depth descriptions of how advanced brand tracking works.

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Get the latest information and insights into the world of brand.

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Insights into brand performance using Latana's brand tracking data.

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Grab your headphones, press play, and listen to our brand insights on the go!

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Learn how you can use Latana to improve your brand marketing and grow faster.


We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

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