How do you get inside the heads of millions of consumers across the globe? You use brand tracking.
For many years, brand managers have struggled to accurately track their brand activity, using gut feeling alone to decide how well a brand campaign resonates with consumers. And with ever-increasing importance placed on data-driven marketing decisions, it can be all too easy to fall behind.
But that doesn’t have to be the case. Latana presents a realistic solution to improving performance and creating a long-lasting, successful relationship with your target audience.
Everything You Need To Understand Your Brand Performance
Do you want to know more about your brand’s overall value and performance, without the expense of a large tracking study? Both Latana’s industry insights and custom brand tracking options give you the best overview of how your brand performs within your industry.
Reach the people that matter: your target audience.
Innovative marketing is driven by brand tracking data that shows what consumers respond well to. Use brand tracking to discover what your target audience thinks of your brand and your industry. Learn what they want, make it happen, and never waste money on an unsuccessful brand marketing campaign again.
Break through the noise and outperform the competition.
Simply being aware of your competition isn’t enough to get ahead of them. You need brand tracking to analyze what they’re doing, how they’re doing it, and then figure out how you can make your brand stand out against them.
Create a brand that is relevant.
Brand marketing campaigns are designed to reinforce a brand’s identity. Yet, it’s difficult to know whether this translates to a positive perception of your brand. Reliably measure your marketing campaigns and use the insights to increase brand awareness over time.
Brand Performance... Simplified
The amount of data from multiple marketing tools has left CMOs, CEOs, & CFOs, in the position of data paralysis. Latana provides actionable data that helps companies make better marketing decisions.
Latana gives you the key context behind your your data. Our intuitive dashboard, easy audience segmentation, and reliable methodology that ensures high-impact decisions based on consumer insights you can trust.
Smarter Tools. Better Marketing Decisions.
Decide where your brand needs help and see what Latana can do for you.
See how industry leaders are using Latana to improve brand performance.
Insights Into The World’s Leading Brands
Brand Bite: Bumble
Download to learn more about the brand performance of Bumble and discover which audiences are this feminist dating app's biggest supporters in 2022.
Brand Bite: Netflix
Netflix is losing subscribers after years of growth. With more competition than ever, how does its brand shape up against the competition? Find out in our Brand Bite.
Brand Bite: The North Face
Download to learn more about The North Face's brand performance and discover which audiences are most engaged with this giant of both outdoor and street wear.
Brand Bite: Glossier
Check out the performance of Glossier's brand funnel for insights that will be key to brand growth in the coming months.
Brand Bite: Schweppes
Enjoy insights into Schweppes' brand performance and how the long-standing, global brand fares against its main competition in Germany.
Brand Bite: Goop
Explore the data behind Goop’s brand performance and find out how effective the marketing is of this popular lifestyle & wellness brand.
Brand Bite: Sephora
Learn more about the brand performance of this multinational retailer.
Brand Bite: Lush
Take a deeper look into Lush's brand performance to discover which audiences are driving sales for this environmentally-friendly brand in 2021.
Brand Bite: Calm
Take a deep dive into Calm's brand performance to discover which audiences are driving this mediation and mindfulness app's impressive success.
Brand Battles: Apparel
Get free access to our Brand Battle series and find out how 8 diverse apparel and fashion brands perform against each other and which one comes out on top.
Brand Bite: Bloom & Wild
We used our brand tracking platform to analyze the audiences of Bloom & Wild. We found that sometimes you need to venture into unexpected fields to better connect ideal audience segments.
Brand Bite: The Honest Company
Get in-depth insights into the performance of lifestyle brand The Honest Company and find out which consumers it is successfully connecting with.