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AI-Powered Brand Tracking

We help brands make better marketing decisions by delivering world-class, scalable insights.

Trusted by some of the world’s leading brands

Understand How Consumers Think and Feel About Your Brand

Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own.

Get Insights on Your Target Audiences

Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business.

Gain Access to Cutting-Edge Research Expertise

Get industry-leading analytics that drive your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust.

Track Your Brand in Just One City or Across the World

Benefit from unlimited geographic granularity and scalability, enabling you to track brand performance anywhere from your local city to 100+ countries worldwide.

Understand How Consumers Think and Feel About Your Brand

Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own.

Get Insights on Your Target Audiences

Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business.

Gain Access to Cutting-Edge Research Expertise

Get industry-leading analytics that drive your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust.

Track Your Brand in Just One City or Across the World

Benefit from unlimited geographic granularity and scalability, enabling you to track brand performance anywhere from your local city to 100+ countries worldwide.

Smarter Tools. Better Marketing Decisions.

Customizable Dashboard

Measure only what you need. 
Our intuitive dashboard can be customized to track the KPIs most important for your brand.

Reliable 
Data

Get high-quality insights generated through machine learning algorithms to ensure unprecedented accuracy and granularity.

Deep Segmentation

Choose from over 1000+ profile attributes to build the target audiences that matter most for your brand.

Access the Pulse of Human Perception

Hear From Our Customers

Knowing how is Holvi comparing to the competition, and what the unaided and aided awareness of our brand is, helps us improve our strategy
Jarno Nousiainen,Senior User Researcher, Holvi

Latana For You

I'm a startup

For companies who want to understand general brand performance

I'm a medium-sized business

For companies who want to measure campaign effect on brand health

I'm an enterprise company

For companies who want to monitor evolving consumer insights

Dive Into the World’s Biggest Brands

Discover how leading brands are performing with insights into their core brand KPIs.

Fenty Beauty

Learn more about the performance of the world’s most inclusive beauty brand.

Nintendo

Analyze how of one the world's longest running game companies is continuing to grow.

Net-a-Porter

Explore the brand performance of one of the most well-known online fashion retailers.

The Ultimate Guide to Brand Tracking

A fresh look at brand tracking fundamentals for high-growth businesses. Find out everything you need to know about brand tracking here.

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Make your first step
the right one

Learn how you can use Latana to improve your brand marketing and grow faster.

Latana

We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

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