AI-Powered Brand Tracking

We help brands make better marketing decisions by delivering world-class, scalable insights.

The Value of Advanced Brand Tracking

Our machine learning technology accurately tracks your brand and provides deep audience segmentation.

Find new target audiences

Segment data to find new target audiences that will be key to growing your brand

Learn from the competition

Improve your marketing strategy by understanding what drives the competition

Create winning marketing campaigns

Determine what works best for your target audience and accelerate the best campaigns

Hundreds of Key Insights, One Great Dashboard

Key features

By tracking customized brand KPIs using machine learning, you are accessing key insights into brand performance that will give you the fuel to help your brand grow

Gather insights on competitor brands to see how you stack up against the competition - and how you can overtake them.

With access to reliable data, you can easily monitor brand performance across your key audiences/markets/KPIs and understand where you come out on top.

Monitoring campaign performance over time will help you understand what works and alleviate the risk of running unsuccessful ads.

Latana For You

I'm a startup

For companies who want to understand general brand performance

I'm a medium-sized business

For companies who want to measure campaign effect on brand health

I'm an enterprise company

For companies who want to monitor evolving consumer insights

Sustainibility Perception Report

Sustainability Insights That Can Elevate Your Brand

Discover insights into some of the most sustainable brands and practices covering the widest segments of brands and countries.

Sustainability Tracker

Advanced Sustainability Tracker

Understand how sustainability impacts your brand and business with our Sustainability Tracker

You're in good company

Customer Stories

"Latana's brand tracker allows us to prove the value of brand advertising and gives us an understanding of the maturity of our brand across markets"

Ruth Chadwick, Brand Strategist, Headspace

The Ultimate Guide to Brand Tracking

A fresh look at brand tracking fundamentals for high-growth businesses. Find out everything you need to know about brand tracking here.

Make your first step
the right one

Learn how you can use Latana to improve your brand marketing and grow faster.


We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

Made with 🧠 and ❤️ in Berlin.

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