Gain reliable brand insights in hard-to-reach markets like Norway, Kenya, and Peru with in-ad surveys reaching billions daily. Fast, cost-effective, and accurate, our method revolutionizes brand tracking in small markets.
Learn how acquiescence bias skews brand survey data and methods to address it, like fake brand questions and "not sure" options. Discover strategies to deliver accurate brand awareness and behavior insights across markets.
Most brand tracking surveys rely on a tiny, biased group of “professional respondents.” Learn how ad-based sampling reaches real, everyday consumers to deliver more accurate and representative brand insights.
Imran Choudhary, our Chief Commercial Officer, is tackling brands' most pressing questions about industry trends and what needs to be done to improve brand tracking to keep up.
Latana’s research reveals the benefits of improving your survey design. Learn about the impact of including brand logos in survey questions.
Discover how Latana’s brand tracking tool simplifies converting brand performance metrics into real-world population numbers, saving time and delivering deeper insights for smarter decision-making.
Explore the common pitfalls of traditional brand tracking methods and the innovative solutions that can provide marketers with the actionable insights they need.
Struggling with survey fraud, sampling issues, or unreliable brand tracking data? Latana’s Director of Research, Steph Clapham, tackles the biggest challenges in brand insights.
Tracking how people perceive a brand can be expensive, typically due to data collection. Reducing data collection costs is therefore the key to making brand tracking more affordable.
Discover how Latana's advanced data collection and data processing techniques can elevate your brand strategy.
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