Gain reliable brand insights in hard-to-reach markets like Norway, Kenya, and Peru with in-ad surveys reaching billions daily. Fast, cost-effective, and accurate, our method revolutionizes brand tracking in small markets.
Learn how acquiescence bias skews brand survey data and methods to address it, like fake brand questions and "not sure" options. Discover strategies to deliver accurate brand awareness and behavior insights across markets.
Latana’s research reveals the benefits of improving your survey design. Learn about the impact of including brand logos in survey questions.
Tracking how people perceive a brand can be expensive, typically due to data collection. Reducing data collection costs is therefore the key to making brand tracking more affordable.
Explore the common pitfalls of traditional brand tracking methods and the innovative solutions that can provide marketers with the actionable insights they need.
Measuring brand awareness seems simple, but question wording matters. Learn how precise formats impact data accuracy and ensure reliable brand tracking insights.
Learn how you can use Latana to improve your brand marketing and grow faster.
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