Latana's dashboard gives you easy and flexible access to your data, provides intuitive charts that facilitate interpretation, and enables you to segment the data on the fly.
Our dashboard gives you monthly updates on key developments, enables you to easily set up and track intricate segments, displays the margin of error for every result by default, and includes automated p-tests so that you always know which movement to report. Interpreting data has never been easier.
Most brand trackers can reliably segment on young people, women, purchase decision-makers, or early adopters—but struggle to deliver insights on those who fit all of these categories at once. At Latana, we don’t struggle. Our platform pre-calculates millions of segmentation combinations so that you get instant access to any combination of segments that you want to track, even for combinations of segments that seem ludicrous in a world of quota cells.
Get estimates of the margin of error for every single data point, so that you know what is signal, and what is noise. We also enable you to convert percentages into real population numbers so that you can more easily link your brand’s perception to marketing spend or sales data.
Latana's platform makes data analysis a breeze, with summary statistics on key trends, easily editable charts, quick data export, detailed funnel analysis, intuitive segmentations and much more.
Discover how Latana's advanced data collection and analysis techniques can elevate your brand strategy. From comprehensive surveys to sophisticated algorithms, our platform provides the clarity you need to make confident, data-driven decisions.
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