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For companies who want to monitor evolving consumer insights
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For companies who want to measure campaign effect on brand health
Sustainability Tracker
Upgrade your brand tracker to unlock even more sustainability insights.
Startups
For companies who want to understand general brand performance
The Ultimate Guide To Rebranding
Learn how to prepare a rebrand strategy, how to create a new brand identity, and the best way to share it with the world. Fill the form to get your FREE copy of the Ultimate Guide to Rebranding.
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Sustainability Perception Index 2020
The Sustainability Perception Index is the world’s largest study on sustainable insights and brands. Discover the winning brands and insights into what consumers want from companies today.
Measure Brand Awareness
Map brand perception globally and increase your brand’s awareness.
Audience Segmentation
Build your dream target audience segments with our Audience Segment Builder.
Data Reach
Designing a mobile-first respondent experience to increase reach and frequency in over 100 countries.
MRP
Bayesian machine learning to provide more reliable results than quota sampling.
Data Confidence
Our algorithm detects which respondents are providing high-quality answers to our surveys.
Mobile-Optimized Surveys
Learn how we create a smooth mobile user experience for survey respondents that ensures valid and reliable results.
The Ultimate Guide to Brand Tracking
A fresh look at brand tracking fundamentals for high-growth businesses. Find out everything you need to know about brand tracking here.

Smarter Tools. Better Marketing Decisions.

Latana is the only brand tracking tool that provides accurate consumer insights from 100+ countries worldwide in one intuitive dashboard.

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Advanced Technology To Fit Your Brand Tracking Needs

Customizable Insights

We provide unprecedented flexibility in exploring brand data by letting you define what matters the most. Customize your dashboard to fit your needs using combinations of geography, time period, KPIs, brand, and audience segments.

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Easy Data Access

Our intuitive dashboard provides easy access to all brand insights and enables you to easily prepare reports and run ad hoc research.

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Flexible Segmentation

We give you access to highly granular data so that you can understand how niche audiences perceive your brand.

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Coming Soon

Industry Benchmarking

Latana provides a range of industry benchmarks so you can see how you stack against competitors, industry averages, and top performers. Use the metrics to easily analyze your successes, failures, and areas needing improvement.

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How We Do It

Mobile Surveys

Our mobile-first micro-surveys allows us to easily reach over 4 billion mobile users in 100+ countries worldwide. They are designed to ensure faster and more reliable results with unprecedented accuracy and granularity.

AI-Powered Analytics

Our technology separates signal from noise and uncovers real world changes ensuring 90% lower margins of error across niche audience segmentations. We detect the difference between outliers and real-world effects to provide reliable and precise results.

Instant Access to the Perception of Millions

You're in Good Company

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Knowing how is Holvi comparing to the competition, and what the unaided and aided awareness of our brand is, helps us improve our strategy
Jarno Nousiainen,Senior User Researcher, Holvi
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Latana Brand Analytics allows us to see how we fare for our target audience and against our regional competitors
Felix Ecke,Marketing Manager German, AirHelp
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Latana's brand tracker allows us to prove the value of brand advertising and gives us an understanding of the maturity of our brand across markets
Ruth Chadwick,Brand Strategist, Headspace
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Latana is an in-depth brand tracking software that helped us prove our campaigns' impact on brand awareness
Bobby Richardson,Offline Marketing Lead Blinkist

Make your first step
the right one

Learn how you can use Latana to improve your brand marketing and grow faster.

Latana

We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

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