Latana Brand Tracking Software

Benefit from accurate audience insights in an intuitive, customizable dashboard

Customized Dashboard to Fit Your Needs

Key features

Easily see how your brand is performing and compare how you stack up against the competition in key areas.

Break down your brand performance by market and zoom in to explore niches

Follow how your campaigns are impacting brand performance over time

Measure the impact of campaigns you are running in the real world

See who you are reaching with your ads

Deep Audience Segmentation With Machine Learning Technology

How We Do It

Advanced Data Science

Enjoy precise data and reliable insights even for the most niche target audiences.

How We Do It

Global Reach

Reach over 5 million people in more than 100 countries worldwide.

Smarter Tools. Better Marketing Decisions.

Custom KPIs

Set specific KPIs that are important for your brand

Custom Characteristics

Target the perfect audience for your brand

Custom Questions

Get the answers you need right now

You're in good company

Headspace connected with an audience they didn’t know was there

Headspace thought they knew who was buying their products, but the data told a different story—and helped them reach new customers with more targeted messages.

Make your first step
the right one

Learn how you can use Latana to improve your brand marketing and grow faster.


We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

Made with 🧠 and ❤️ in Berlin.

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© 2021 Latana Brand Tracking — a Dalia Research GmbH Company. All rights reserved. Various trademarks held by their owners.