Brand Tracking with Machine Learning Technology | Latana

For companies who want to monitor evolving consumer insights

Product Overview

See how your brand is performing in key audiences, markets, and metrics.

For companies who want to measure campaign effect on brand health

Sustainability Tracker

Upgrade your brand tracker to unlock even more sustainability insights.

For companies who want to understand general brand performance

The Ultimate Guide to Rebranding

Learn how to prepare a rebrand strategy, how to create a new brand identity, and the best way to share it with the world. Fill the form to get your FREE copy of the Ultimate Guide to Rebranding.

Get the latest information and insights into the world of brand

Access up-to-date research and reports on the hottest areas of brand

Customer Stories

Hear from the companies that use Latana Brand Tracking to grow legendary brands

Receive more technical, in-depth descriptions of how advanced brand tracking works

Get access to the assets that will help you beat the competition

Brand Bites Series

Insights into brand performance using Latana's brand tracking data

Sustainability Perception Index 2020

Download our report for quality sustainability insights that can elevate your brand

Measure Brand Awareness

Map brand perception globally and increase your brand’s awareness.

Audience Segmentation

Build your dream target audience segments with our Audience Segment Builder.

Designing a mobile-first respondent experience to increase reach and frequency in over 100 countries.

Bayesian machine learning to provide more reliable results than quota sampling.

Data Confidence

Our algorithm detects which respondents are providing high-quality answers to our surveys.

The Ultimate Guide to Brand Tracking

A fresh look at brand tracking fundamentals for high-growth businesses. Find out everything you need to know about brand tracking here.

Latana Brand Tracking Software

Benefit from accurate audience insights in an intuitive, customizable dashboard

Customized Dashboard to Fit Your Needs

Key features

Easily see how your brand is performing and compare how you stack up against the competition in key areas.

Break down your brand performance by market and zoom in to explore niches

Follow how your campaigns are impacting brand performance over time

Measure the impact of campaigns you are running in the real world

See who you are reaching with your ads

Deep Audience Segmentation With Machine Learning Technology

How We Do It

Advanced Data Science

Enjoy precise data and reliable insights even for the most niche target audiences.

How We Do It

Global Reach

Reach over 5 million people in more than 100 countries worldwide.

Smarter Tools. Better Marketing Decisions.

Custom KPIs

Custom KPIs

Set specific KPIs that are important for your brand

Custom Characteristics

Custom Characteristics

Target the perfect audience for your brand

Custom Questions

Custom Questions

Get the answers you need right now

You're in good company

Headspace connected with an audience they didn’t know was there

Headspace thought they knew who was buying their products, but the data told a different story—and helped them reach new customers with more targeted messages.

Headspace connected with an audience they didn’t know was there