We Help Grow Legendary Brands
What We Believe
Changing the World of Brand For the Better
At Latana, we believe there is a better way to do brand tracking. We believe that brand and marketing leaders no longer have to base campaigns on guesswork, spending trillions and not sure at the end if it was worth it. We are passionate about bringing reliable data to the world of brand, finally providing a platform for brand marketing similar to what Google Analytics has been providing for other marketing channels for years. We unravel one of the least understood areas of marketing so you don't have to. Latana is here to help you grow.
Latana was founded
The fastest growing tech hub in Europe
Nationalities across our employees
In 2017, Latana Began its Quest to Understand Human Perception
Every year, companies spend trillions communicating their value but are unsure if their efforts are having a positive effect on brand health. Brands have figured out digital marketing attribution to the cent but are struggling in brand marketing for a solution that can help steer their brand marketing. We wanted to be the company that provides the brand insights that enable companies to access the pulse of human perception. With this simple idea, Latana was born and we began our quest to navigate the complexity of brand-driven insights.
Our Path to Growth
Insights for Impact and Growth Going Forward
Since our inception, we've gone from strength to strength working with some of the fasting growing brands in the world. We've also raised over €10m from world-renowned tech investors, including Balderton Capital and Wellington Partners.
For the second year in a row, Discovery tops a just-released list of the top brands according to its Sustainable Perception Index
The role of the Chief Marketing Officer (CMO) has changed significantly over the last few years
A realisation that the quick wins of performance marketing can only take companies so far has resulted in a resurgence in brand marketing