We Help Grow Legendary Brands

What We Believe

Changing the World of Brand For the Better

At Latana, we believe there is a better way to do brand tracking. We believe that brand and marketing leaders no longer have to base campaigns on guesswork, spending trillions and not sure at the end if it was worth it. We are passionate about bringing reliable data to the world of brand, finally providing a platform for brand marketing similar to what Google Analytics has been providing for other marketing channels for years. We unravel one of the least understood areas of marketing so you don't have to. Latana is here to help you grow.


Latana was founded


The fastest growing tech hub in Europe


Nationalities across our employees

Our Story
Our Origins

In 2017, Latana Began its Quest to Understand Human Perception

Every year, companies spend trillions communicating their value but are unsure if their efforts are having a positive effect on brand health. Brands have figured out digital marketing attribution to the cent but are struggling in brand marketing for a solution that can help steer their brand marketing. We wanted to be the company that provides the brand insights that enable companies to access the pulse of human perception. With this simple idea, Latana was born and we began our quest to navigate the complexity of brand-driven insights.

Our Path to Growth

Insights for Impact and Growth Going Forward

Since our inception, we've gone from strength to strength working with some of the fastest growing brands in the world. We've also raised over €10m from world-renowned tech investors, including Balderton Capital and Wellington Partners.

Press Highlights

Discovery Tops Sustainability Index

For the second year in a row, Discovery tops a just-released list of the top brands according to its Sustainable Perception Index

The Real Importance of Branding for CMOs

The role of the Chief Marketing Officer (CMO) has changed significantly over the last few years


How EU Startup is Helping Businesses Grow With Brand Tracking

Tech Bullion reports on how Latana is helping businesses grow with brand tracking.

We Are Proud To Partner With

We're Hiring

At Latana we are looking for dedicated people willing to revolutionize the world of brand.


We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

Made with🧠 and ❤️ in Berlin.

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