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Helping Brands Make Better
Marketing Decisions

500 million

micro-surveys per month

220.000

respondents per day in 100+ countries

Our Mission

Our mission is to enable organizations of any size 
to accurately measure and track how people 
perceive their brand.

Our Vision

Our vision is to lead the development of a new generation of research technologies that enable us to better understand the desires, preferences, and dreams of people around the world.

Our Values

1

Create A Positive Impact

We enable all kinds of organisations to make smarter and more
informed decisions to improve our collective way of living.

2

Help Each Other Grow

Our team is interdependent. We celebrate success as a team,
address 
our mistakes collectively and above all, help each other grow.

3

Challenge Ourselves

We enable all kinds of organisations to make smarter and more
informed decisions to improve our collective way of living.

4

Get Stuff Done

We are pragmatic. We get shit done right, even if it means going back to the drawing board.

5

Take Responsibility

No excuses, if we want to see an initiative become a reality, we step up 
to the plate and take ownership.

Our Story

2013
Dalia Research is Born
In 2013, Nico Jaspers and Fernando Guillén noticed a shift in human behavior: more and more people were easily reachable via their smartphones. They realized that this everyday action for billions of people worldwide could open up market reserach opportunities that go far beyond traditional methods in terms of range and efficiency. Hence Dalia Research was born.
2019
Brand Tracking Solution
Fast forward to 2019 and a pressing need for companies to better understand their brand perception. Using Dalia's capacity to generate over 1 billion answers per month across 150 countries, to enable high-quality consumer insights, Jaspers and Guillén decided to provide a way for brand managers to answer the million dollar question: what does my target audience thing of my brand?
2017
Series A Funding
Series A FundingDalia Research raises $7 million in Series A funding. Led by Balderton Capital, with participation from existing investors Wellington Partners, and IBB-Bet. Balderton’s Suranga Chandratillake positions Dalia as solving a “fundamental issue” in society right now, which is the need to understand data around what people think, and why they take certain actions.
2021
Latana Today
Today, Latana answers that questions for some of the biggest brands worldwide, empowering companies to get the reliable insights they to grow.
2013
Dalia Research is Born
In 2013, Nico Jaspers and Fernando Guillén noticed a shift in human behavior: more and more people were easily reachable via their smartphones. They realized that this everyday action for bilions of people worldwide could open up market reserach opportunities that go far beyond traditional methods in terms of range and efficiency. Hence Dalia Research was born.
2017
Series A Funding
Dalia Research raises $7 million in Series A funding. Led by Balderton Capital, with participation from existing investors Wellington Partners, and IBB-Bet. Balderton’s Suranga Chandratillake positions Dalia as solving a “fundamental issue” in society right now, which is the need to understand data around what people think, and why they take certain actions.
2019
Brand Tracking Solution
Fast forward to 2019 and a pressing need for companies to better understand their brand perception. Using Dalia's capacity to generate over 1 billion answers per month across 150 countries, to enable high-quality consumer insights, Jaspers and Guillén decided to provide a way for brand managers to answer the million dollar question: what does my target audience thing of my brand?
2021
Latana Today
Today, Latana answers that questions for some of the biggest brands worldwide, empowering companies to get the reliable insights they to grow.

Our Product

Make marketing decisions based on fact, not gut feeling. Latana is the only
brand tracking tool that provides accurate consumer insights from 100+
countries worldwide in one intuitive dashboard.

Learn More

You’re in good company

We're helping brands across the world, from global leaders to fast growing startups, understand how consumers perceive them

Work With Us

We're looking for dedicated people willing to revolutionize the world of brand.

Open Positions

Get in touch

Learn how you can use Latana to improve your brand marketing and grow faster.

Book a demo