Guide: 5 ways to improve data quality in brand tracking

Download now

Start tracking your brand

Speak to our team to learn more about how Latana can help you meet your brand goals. We’ll discuss your current brand marketing strategy and how we can support you with the insights you need.
By clicking “Book demo”, I acknowledge receipt of the Latana Privacy Policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Next generation brand tracking

Speak to real consumers, get reliable data and gain insights that matter.
The industry’s most advanced brand tracking solution.

Latana brand tracking dashboard displaying in-depth brand perception insights, audience metrics, and performance data across various market segments.
Trusted by leading brands
Podimo logoBloom & Wild logoNovakid logoCodecademy logoEcosia logoTextnow logoPVH logoBitpanda logoAmorelie logoEmma logoPodimo logoBloom & Wild logoNovakid logoCodecademy logoEcosia logoTextnow logoBitpanda logoPodimo logoBloom & Wild logoNovakid logoCodecademy logoEcosia logo

What makes Latana the best brand tracking solution on the market?

Access to everyday people
Only 0.1% of consumers participate in research panels. We give you access to the 99.9% who don’t.
Precise results
<2% margins of error even for niche segments and brands.
Bigger sample sizes
Up to 100,000 interviews per brand and year in each country.
Full control
Fully integrated solution with end-to-end control from data collection to insights generation.
Non-incentivized sampling
100% honest answers - no fraud, bots or professional survey respondents.
Better value
3x cheaper than comparable solutions.

Unparalleled feasibility

Push the boundaries of what’s possible

Do you want to zoom in on niche audiences, tiny markets, or small sub-brands? Track hundreds of brands at once? Get weekly data from tens of thousands of people? With Latana, you can do it all—we go where no one else can.

Learn more
Latana survey on mobile phone over a world map, representing global brand tracking reach
Latana pricing plans comparison

Better value

Stop overpaying for underwhelming insights

If your tracker is consuming too much of your budget and leaving little room for other research, it’s time for a change. Latana delivers maximum value while keeping costs under control.

Learn more

Superior quality

Say goodbye to survey fraud and shaky data

Are you tired of survey fraud, unexplained swings, and results that just don’t add up? Latana’s non-incentivized sampling and advanced analytics ensure the highest data quality in the industry — so you can trust every insight.

Learn more
Latana data processing and platform
Latana dashboard displaying an overview of brand performance metrics, ideal for brand tracking insights.

Effortless accessibility

Stop wasting time on spreadsheets and slides

Stop drowning in spreadsheets, endless queries, and hundreds of PowerPoint slides. Latana makes data effortless to access and instantly actionable, so you can spend less time crunching numbers and more time driving results.

Learn more

Unmatched flexibility

Break free from rigid setups

Most trackers are like tankers—slow and hard to steer. Latana’s modular setup lets you adjust focus, change frequency, and adapt as circumstances shift—keeping your insights relevant.

Learn more
Latana survey interface capturing brand insights from target audiences for reliable brand tracking
See what our clients are saying about Latana
Amorelie logo
“Latana’s advanced sampling methodology delivered precise, unbiased insights, allowing us to replace assumptions with reliable, up-to-date brand performance data. Their approach ensured accurate audience representation and meaningful results we could trust for strategic decision-making.”
Inga Bohn portrait
Inga Bohn
Head of Brand & Customer Centricity
Bloom&Wild logo
“Latana has enabled us to scale our brand tracking capabilities with automated, reliable data collection and a cost-effective methodology. Its flexible, modular approach has allowed us to align our budget with our business priorities, ensuring our investment is focused on delivering the most relevant and valuable data.”
Hasan portrait
Hasan Parvez
Head of Research at Bloom & Wild
Stay ahead with expert insights
Explore our latest resources designed to help you master brand tracking and elevate your strategies.
Line chart depicting a downward trend.A picture of two mobile screens comparing survey interface designPicture of the dashboard next to the title of the article

Ready to elevate your brand tracking?

Request a demo today.

Book demo