Start tracking your brand

Speak to our team to learn more about how Latana can help you meet your brand goals. We’ll discuss your current brand marketing strategy and how we can support you with the insights you need.
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Get clarity on your brand performance

Make effective marketing decisions with insights on how your brand is performing in your target market. Increase marketing ROI, identify opportunities in new markets and stand out from your competitors.

Learn more
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Patagonia

Awareness - Germany
Monthly change in awareness
+0.3%
(3.8k)
Industry
Sustainable Footwear
Market
Germany
Annual sample size
38,000

Babbel

Awareness - Germany
Monthly change in awareness
+0.2%
(95k)
Industry
Kids E-learning
Market
Germany
Annual sample size
36,000

Thrifty

Awareness - UK
Monthly change in awareness
+0.3%
(632.2k)
Industry
Car Sharing and Rental
Market
UK
Annual sample size
26,000

Silentnight

Awareness - UK
Monthly change in awareness
+1.1%
(223k)
Industry
Beds + Mattresses
Market
UK
Annual sample size
32,000

Hungryroot

Awareness - US
Monthly change in awareness
+0.5%
(1.7m)
Industry
Meal Kits
Market
US
Annual sample size
27,000

Sephora

Awareness - US
Monthly change in awareness
+0.8%
(1.9m)
Industry
Online Skincare and Beauty Retailers
Market
US
Annual sample size
27,000

Bitcoin.de

Awareness - Germany
Monthly change in awareness
+0.3%
(223k)
Industry
Cryptocurrency
Market
Germany
Annual sample size
37,000

Birkenstock

Awareness - Germany
Monthly change in awareness
+0%
(13.7k)
Industry
Sustainable Footwear
Market
Germany
Annual sample size
38,000

LeapFrog

Awareness - UK
Monthly change in awareness
+0.2%
(200.6k)
Industry
Kids Audio Entertainment
Market
UK
Annual sample size
25,000+

Hertz

Awareness - UK
Monthly change in awareness
+0.1%
(520.8k)
Industry
Car Sharing and Rental
Market
UK
Annual sample size
26,000

Hello Fresh

Awareness - US
Monthly change in awareness
+0.7%
(1.4m)
Industry
Meal Kits
Market
US
Annual sample size
27,000

USCellular

Awareness - US
Monthly change in awareness
+1.1%
(2.8m)
Industry
Wireless Phone Services
Market
US
Annual sample size
27,000

Sephora

Awareness - US
Monthly change in awareness
+0.8%
(1.9m)
Industry
Online Skincare and Beauty Retailers
Market
US
Annual sample size
27,000

Silentnight

Awareness - UK
Monthly change in awareness
+1.1%
(223k)
Industry
Beds + Mattresses
Market
UK
Annual sample size
32,000

Hungryroot

Awareness - US
Monthly change in awareness
+0.5%
(1.7m)
Industry
Meal Kits
Market
US
Annual sample size
27,000

Thrifty

Awareness - UK
Monthly change in awareness
+0.3%
(632.2k)
Industry
Car Sharing and Rental
Market
UK
Annual sample size
26,000

Babbel

Awareness - Germany
Monthly change in awareness
+0.2%
(95k)
Industry
Kids E-learning
Market
Germany
Annual sample size
36,000

Patagonia

Awareness - Germany
Monthly change in awareness
+0.3%
(3.8k)
Industry
Sustainable Footwear
Market
Germany
Annual sample size
38,000

Bitcoin.de

Awareness - Germany
Monthly change in awareness
+0.3%
(223k)
Industry
Cryptocurrency
Market
Germany
Annual sample size
37,000

Birkenstock

Awareness - Germany
Monthly change in awareness
+0%
(13.7k)
Industry
Sustainable Footwear
Market
Germany
Annual sample size
38,000

LeapFrog

Awareness - UK
Monthly change in awareness
+0.2%
(200.6k)
Industry
Kids Audio Entertainment
Market
UK
Annual sample size
25,000

Hertz

Awareness - UK
Monthly change in awareness
+0.1%
(520.8k)
Industry
Car Sharing and Rental
Market
UK
Annual sample size
26,000

Hello Fresh

Awareness - US
Monthly change in awareness
+0.7%
(1.4m)
Industry
Meal Kits
Market
US
Annual sample size
27,000

USCellular

Awareness - US
Monthly change in awareness
+1.1%
(2.8m)
Industry
Wireless Phone Services
Market
US
Annual sample size
27,000

Base your brand strategy
on data, not gut feeling

Latana gives you reliable and up-to-date insights on your target market so you can determine your growth potential, understand why people would buy your brand, and set meaningful goals.

Image of Latana Brand Tracking audience segmentation dashboard
Image of Latana dashboard showing growth charts for brand awareness and understanding
Image showing charts from the Latana dashboard
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How big is our obtainable market?

Get detailed estimates of your market size and dive deep into key buyer segments.

What’s our growth potential?

Set meaningful goals for your most important brand metrics.

How do we make our brand resonate?

Understand whether people are sensitive to changes in price, quality and other key purchase drivers.

Track people's perception to stay ahead of competitors

Understand how your target audience perceives your brand to improve your positioning and win against the competition.

Image from Latana brand tracking dashboard showing purchase driver results
1

Understand how people see your brand

Latana gives you an overview of how you and your competitors perform against the most important purchase drivers.

Chart from Latana brand tracking showing results of positive perception versus competitors
2

Break-down your brand perception by segment.

Latana gives you a detailed view of how your segments perceive
your brand and your competitors.

Bar chart from Latana Brand Tracking showing results of positive brand perception
3

Track your brand perception against competitors over time

Latana measures how strongly people feel about your brand and whether they have a positive or negative perception

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Measure the impact of your brand marketing

Get monthly updates on your brand's performance across key metrics to understand the impact of your marketing strategy.

Line chart from Latana brand tracking showing awareness x considerers
Example of brand tracking chart from Latana dashboard
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Does our marketing strategy work?

Get monthly updates on how your target audience perceives your brand.

How many people know our brand?

Understand trends by tracking KPI movements with unprecedented precision.

Are we turning awareness into consideration?

Get monthly updates on how your target audience perceives your brand

The power of data

The quality of your insights starts with our data coverage. We take multiple steps to ensure our data quality and reliability from our sample reach to survey design.

3 billion
participants globally
Through our extensive network, we have access to a wide range of participants including niche audiences.
50 billion
ads per day
With global ad networks, we capture people across a range of apps and websites to ensure representative samples.
113
industries
From crypto and neobanks to pet food and dog toys, we cover over 100 industries and add more regularly.
190+
countries & territories
With access to nearly 200 markets, we can find your audience and gather insights, wherever they are.

You’re in good company

We're helping brands across the world, from global leaders to fast growing startups, understand how consumers perceive them

Get in touch

Learn how you can use Latana to improve your brand marketing and grow faster.

Book a demo

Start tracking your brand

Speak to our team to learn more about how Latana can help you meet your brand goals. We’ll discuss your current brand marketing strategy and how we can support you with the insights you need.
By clicking “Book a demo”, I acknowledge receipt of the Latana Privacy Policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.