LatanaLatana
Background Gradient
Background Gradient

AI-Powered Brand Tracking

We help brands make better marketing decisions by delivering world-class, scalable insights.

Latana dashboard
Trusted by some of the world's most innovative brands

Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own.

Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business.

Get industry-leading analytics that drive your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust.

Benefit from unlimited geographic granularity and scalability, enabling you to track brand performance anywhere from your local city to 100+ countries worldwide.

Smarter Tools. Better Marketing Decisions.

Customisable dashboard
Customizable Dashboard

Measure only what you need. 
Our intuitive dashboard can be customized to track the KPIs most important for your brand.

Reliable Data
Reliable 
Data

Get high-quality insights generated through machine learning algorithms to ensure unprecedented accuracy and granularity.

Deep 
Segmentation

Choose from over 1000+ profile attributes to build the target audiences that matter most for your brand.

Access the Pulse of Human Perception

Hear From Our Customers

“
Knowing how is Holvi comparing to the competition, and what the unaided and aided awareness of our brand is, helps us improve our strategy
Jarno Nousiainen,Senior User Researcher, Holvi
Man and Woman standing with luggages map and a phone
“
Latana Brand Analytics allows us to see how we fare for our target audience and against our regional competitors
Felix Ecke,Marketing Manager German, AirHelp
“
Latana's brand tracker allows us to prove the value of brand advertising and gives us an understanding of the maturity of our brand across markets
Ruth Chadwick,Brand Strategist, Headspace
“
Latana is an in-depth brand tracking software that helped us prove our campaigns' impact on brand awareness
Bobby Richardson,Offline Marketing Lead Blinkist

Dive Into the World of Brand Tracking

A lipstick on a purple background with orange-red bubbles
beauty

Brand Battles: Cosmetics

Get free access to our latest series and find out which of our 8 chosen brands reigns supreme in the cosmetics industry.

Brand Bites Netflix Thumbnail Website Grid
entertainment

Brand Bite: Netflix

Netflix is losing subscribers after years of growth. With more competition than ever, how does its brand shape up against the competition? Find out in our Brand Bite.

Brand Bites thenorthface Thumbnail Website Grid
Apparel

Brand Bite: The North Face

Download to learn more about The North Face brand's performance and discover which audiences are most engaged with this giant of both outdoor and street wear.

Glossier new reference design
beauty

Brand Bite: Glossier

Check out the performance of Glossier's brand funnel for insights that will be key to brand growth in the coming months.

Schweppes thumbnail
video

Brand Bite: Schweppes

Enjoy insights into Schweppes' brand performance and how the long-standing, global brand fares against its main competition in Germany.

Brand Bites goop Thumbnail Website Grid
health & wellness

Brand Bite: Goop

Explore the data behind BrewDog’s brand performance and find out how effective their punk ethos is in driving engagement in the saturated craft-beer market.

Sephora new reference design
beauty

Brand Bite: Sephora

Learn more about the brand performance of this multinational retailer.

Lush new design reference image
beauty

Brand Bite: Lush

Take a deeper look into Lush's brand performance to discover which audiences are driving sales for this environmentally-friendly brand in 2021.

Calm new reference design
video

Brand Bite: Calm

Take a deep dive into Calm's brand performance to discover which audiences are driving this mediation and mindfulness app's impressive success.

Brand Battles Apparel Thumbnail Website Grid
Apparel

Brand Battles: Apparel

Get free access to our Brand Battle series and find out how 8 diverse apparel and fashion brands perform against each other and which one comes out on top.

Bloom & Wild logo with flowers in green backgroung
video

Brand Bite: Bloom & Wild

We used our brand tracking platform to analyze the audiences of Bloom & Wild. We found that sometimes you need to venture into unexpected fields to better connect ideal audience segments.

Brand Bites TheHonestCompany Thumbnail Website Grid
beauty

Brand Bite: The Honest Company

Get in-depth insights into the performance of lifestyle brand The Honest Company and find out which consumers it is successfully connecting with.

Make your first step
the right one

Learn how you can use Latana to improve your brand marketing and grow faster.

Latana

We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

Made with🧠 and ❤️ in Berlin.

Company
About UsCareersPress RoomContact UsKnowledge Center
Product
FeaturesMRPBook DemoMeasure Brand AwarenessData ReachAudience Segmentation
Roles
Brand/Marketing LeaderConsumer Insights/Researcher
Resources
ArticlesGuidesReportsWhitepapersCustomer StoriesBrand InsightsIndices
Subscribe to our newsletter
ImpressumPrivacy PolicyTerms & ConditionsContact Us

© 2022 Latana Brand Tracking — a Dalia Research GmbH Company. All rights reserved. Various trademarks held by their owners.