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AI-Powered Brand Tracking

We help brands make better marketing decisions by delivering world-class, scalable insights.

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Trusted by some of the world's most innovative brands

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Understand How Consumers Think and Feel About Your Brand

Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own.

Get Insights on Your Target Audiences

Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business.

Get Insights on Your Target Audiences

Gain Access to Cutting-Edge Research Expertise

Get industry-leading analytics that drive your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust.

DO NOT CHANGE THE TITLE OR IMAGE - used in DPI

DO NOT CHANGE THE TITLE OR IMAGE - used in DPI

Track Your Brand in Just One City or Across the World

Benefit from unlimited geographic granularity and scalability, enabling you to track brand performance anywhere from your local city to 100+ countries worldwide.

Understand How Consumers Think and Feel About Your Brand

Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own.

Get Insights on Your Target Audiences

Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business.

Get Insights on Your Target Audiences

Gain Access to Cutting-Edge Research Expertise

Get industry-leading analytics that drive your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust.

DO NOT CHANGE THE TITLE OR IMAGE - used in DPI

DO NOT CHANGE THE TITLE OR IMAGE - used in DPI

Track Your Brand in Just One City or Across the World

Benefit from unlimited geographic granularity and scalability, enabling you to track brand performance anywhere from your local city to 100+ countries worldwide.

Brand Tracking for Better Marketing Decisions.

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Insightful Dashboard

Measure only what you need.  Our intuitive dashboard is fully equipped to track the KPIs most important for your brand.

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Reliable  Data

Get high-quality insights generated through machine learning algorithms to ensure unprecedented accuracy and granularity.

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Deep Segmentation

Choose from over 1000+ profile attributes to build the target audiences that matter most for your brand.

Access the Pulse of Human Perception

Hear From Our Customers

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Testimonial Holvi Image

Knowing how is Holvi comparing to the competition, and what the unaided and aided awareness of our brand is, helps us improve our strategy

Jarno Nousiainen,Senior User Researcher, Holvi

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Man and Woman standing with luggages map and a phone

Latana Brand Analytics allows us to see how we fare for our target audience and against our regional competitors

Felix Ecke,Marketing Manager German, AirHelp

Testimonial Headspace

Latana's brand tracker allows us to prove the value of brand advertising and gives us an understanding of the maturity of our brand across markets

Ruth Chadwick,Brand Strategist, Headspace

Testimonial Blinkist

Latana is an in-depth brand tracking software that helped us prove our campaigns' impact on brand awareness

Bobby Richardson,Offline Marketing Lead Blinkist

Latana For You

I'm a startup

For companies who want to understand general brand performance

I'm a medium-sized business

For companies who want to measure campaign effect on brand health

I'm an enterprise company

For companies who want to monitor evolving consumer insights

Dive Into the World’s Biggest Brands

Discover how leading brands are performing with insights into their core brand KPIs.

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Fenty Beauty

Learn more about the performance of the world’s most inclusive beauty brand.

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V-Label

Discover which key audiences are benefitting from the V-Label experience.

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Patreon

Take a deep dive into this membership platform's brand performance.

The Ultimate Guide to Brand Tracking

A fresh look at brand tracking fundamentals for high-growth businesses. Find out everything you need to know about brand tracking here.