Brand tracking you can trust

Get the industry’s most advanced brand tracking solution.

Book demo

Trusted by leading brands

What makes Latana the best brand tracking solution on the market?

Access to everyday people

Only 0.1% of consumers participate in research panels. We give you access to the 99.9% who don’t.

Precise results

<2% margins of error even for niche segments and brands.

Bigger sample sizes

Up to 100,000 interviews per brand and year in each country.

Full control

Fully integrated solution with end-to-end control from data collection to insights generation.

Non-incentivized sampling

100% honest answers - no fraud, bots or professional survey respondents.

Better value

3x cheaper than comparable solutions.

Unparalleled data quality and reliability

The industry’s most advanced solution for brand tracking

Our non-incentivized research platform enables you to access billions of people every day, getting honest responses from. With up to 100,000 interviews per brand and year, we provide unprecedented accuracy, ensuring error margins of less than 2% even for niche segments and sub-brands.

Learn more

Easily accessible insights

A dashboard that takes the pain out of analysing data

Our dashboard gives you monthly updates on key developments, enables you to easily set up and track intricate segments, displays the margin of error for every result by default, and includes automated p-tests so that you always know which movement to report. Interpreting brand tracking data has never been easier.

Learn more

Unmatched efficiency and flexibility

Get more value out of brand tracking

We combine maximum flexibility with unparalleled efficiency, enabling you to adjust the setup on the fly, switch between modules and packages, add and remove markets, dive deep into segments and brands, and much more. Our goal is to give you a setup that generates true business value, rather than embarking on a costly and inflexible setup that leaves too little room for ad-hoc research.

Learn more

See what our clients are saying about Latana

“Latana’s advanced sampling methodology delivered precise, unbiased insights, allowing us to replace assumptions with reliable, up-to-date brand performance data. Their approach ensured accurate audience representation and meaningful results we could trust for strategic decision-making.”

Inga Bohn

Head of Brand & Customer Centricity

“Latana has enabled us to scale our brand tracking capabilities with automated, reliable data collection and a cost-effective methodology. Its flexible, modular approach has allowed us to align our budget with our business priorities, ensuring our investment is focused on delivering the most relevant and valuable data.”