How AMORELIE used brand tracking to navigate market shifts and strengthen brand positioning

Amorelie, a leading sexual wellness brand, needed to stay ahead of evolving consumer perceptions in a competitive market. With Latana’s brand tracking, they uncovered key insights that helped refine their marketing strategy and strengthen their brand positioning.

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“Latana’s advanced sampling methodology delivered precise, unbiased insights, allowing us to replace assumptions with reliable, up-to-date brand performance data. Their approach ensured accurate audience representation and meaningful results we could trust for strategic decision-making.”

Inga Bohn

Head of Brand & Customer Centricity at AMORELIE

In this case study, you'll discover how:

AMORELIE leveraged Latana’s ad-based sampling to reach diverse audience segments while preserving respondent anonymity. This fostered candid feedback on sensitive topics, reducing response bias and survey fatigue for more reliable data.

With Latana’s global reach, AMORELIE monitored brand performance monthly, ensuring up-to-date insights critical for strategic decision-making and long-term brand optimization.

Latana’s approach significantly lowered data collection costs, even in complex markets like Switzerland, while maintaining precise, actionable insights through continuous methodological support.

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How AMORELIE used brand tracking to navigate market shifts and strengthen brand positioning

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In this case study, you'll discover how:

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