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GUIDE

Download your free data quality guide now

This guide shares five essential strategies for improving the accuracy of your insights.

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What this download explores

Data accuracy
Learn strategies to combat survey fraud, reduce biases, and ensure reliable insights.
Respondent quality
Discover how to reach everyday consumers, not professional respondents, for more authentic data.
Sample stability
Understand why larger, consistent sample sizes improve data accuracy and reduce fluctuations.
Survey design best practices
See how siloed questions and fake brand tests reduce biases and improve response reliability.
Sneak peek inside
Understand how non-incentivized surveys address the up to 40% fraud rate in typical research.
Find out how list-based biases skew results and how a siloed method improves accuracy by up to 15%.
Explore the impact of 40,000+ interviews per year per brand in ensuring precision and reliability.
“Latana’s advanced sampling methodology delivered precise, unbiased insights, allowing us to replace assumptions with reliable, up-to-date brand performance data. Their approach ensured accurate audience representation and meaningful results we could trust for strategic decision-making.”
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Inga Bohn
Head of Brand & Customer Centricity at AMORELIE

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